Legal

Privacy Policy

How the Camelo app collects, uses and protects your personal data.

Last updated : 30 September 2026

In short

This policy explains what data the Camelo app collects, why it collects it, who it is shared with and how you stay in control of it. It covers the mobile app and the services it connects to. Your data is processed in accordance with the General Data Protection Regulation (GDPR) and Moroccan Law No. 09-08 on the protection of individuals with regard to the processing of personal data.

The app and the data controller

Camelo is an application trading under the brand Camelo by Mello Group. It is operated by Mello Lab - FZCO, a free zone company with limited liability incorporated in Dubai Silicon Oasis, United Arab Emirates.

Application
Camelo
Package name
com.iagencyworld.camelo
Website
camelo.io
Publisher and data controller
Mello Lab - FZCO
Licence number
78357 (Dubai Integrated Economic Zones Authority)
Registered office
Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates
Privacy contact
support@camelo.io

Mello Lab - FZCO is the data controller for all of the processing described below.

Data we collect and how long we keep it

We only collect the data required to run the service. We do not request sensitive data within the meaning of the GDPR (health, opinions, origin). Photos, videos and voice recordings you send are used as production material and to talk to the team, never to identify or authenticate anyone biometrically.

Data categoryPurposeRetention period
Account and sign-in (name, email, hashed password, or the identifier returned by Sign in with Apple or Google)Create your account, authenticate you and secure access to your workspaceUntil the account is deleted
Profile and sign-up questionnaire (profile photo, company name, website, sector, role, team size, budget range, content preferences)Set up your workspace and tailor our recommendationsUntil the account is deleted
Briefs and project content (text, photos, videos, documents, voice)Deliver the productions you request and make them available in the appFor the life of the company workspace. If you delete your account, they remain as the company's production record, no longer linked to you
Messages with the Camelo team (text, attachments, voice messages)Follow your projects and answer your questionsUntil the account is deleted, when the content of the messages you wrote is erased
Billing data (company name, tax ID (ICE), billing address, quotes, purchase orders, invoices, token history)Issue quotes and invoices and meet our accounting obligations10 years (legal obligation), including after the account is deleted
Teammates you invite (name, email, role)Send the invitation and give them access to your company workspaceUntil they delete their account or you remove them
AI features (questions typed to the assistant, criteria chosen for Insights)Answer you, only once you have allowed sharing with AI providersUsage logs: 12 months maximum. The text of your question is only logged if you allowed sharing
Support exchanges and content reports (emails, forms, in-app reports)Answer your requests and act on reports3 years from the last contact
Technical data (connection logs, IP address, device type, app version)Security, fraud prevention and incident diagnostics12 months maximum

We do not sell your personal data, we do not share it with data brokers, and we do not use it for targeted advertising.

Recipients and processors

Your data is only accessible to authorised Camelo staff and the creatives working on your projects, to the members of your company workspace for that company's projects, and to the following providers, all contractually bound to confidentiality and security:

ProviderRole
VercelHosting of the website and of the platform's API
SupabaseDatabase, authentication and real-time messaging
Amazon Web Services (S3, Paris region)Storage of the files you upload and of your deliverables
Apple and GoogleSign-in, only if you choose Sign in with Apple or Sign in with Google
Email delivery provider (SMTP)Transactional emails: account confirmation, quotes, password reset, deletion confirmation
OpenRouter, which routes each request to Google (Gemma, Gemini), Alibaba Cloud (Qwen), Anthropic (Claude), Meta (Llama) or Microsoft (WizardLM)Answering the in-app assistant and generating Insights benchmarks, only after you allow it in the app
Generative AI production tools used by our creatives: Kling, Veo, OpenAI, Google AI, Runway, Seedance, Pika, HeyGen, ElevenLabs, Midjourney, Stable Diffusion, D-IDProducing content from the briefs and reference files you submit

Some of these providers are established outside Morocco and the European Union, notably in the United States. Such transfers are covered by appropriate safeguards (standard contractual clauses, confidentiality commitments) and limited to the data strictly necessary for the service.

AI features and your consent

The assistant and Insights send what you type or select to the AI providers listed above. The app asks for your permission before the first request, names those providers, and sends them nothing until you tap Allow. You can withdraw that permission at any time in Settings → Share with AI providers: the assistant then answers from Camelo's built-in help articles only, and Insights does not run.

We do not use your data, briefs or deliverables to train AI models, and we do not authorise our providers to do so, unless you have expressly agreed otherwise in writing.

Device permissions and tracking

  • The camera, photo library and microphone are used only when you take a photo, attach a file or record a voice message. The app does not access them in the background.
  • The app does not collect your location or your contacts.
  • The app contains no advertising, analytics or crash-reporting SDK, and does not track you across other companies' apps or websites.
  • While the app is open, it signals that you are online so the team can see you are available. Only an opaque account identifier is shared for this, never your name, and it is not stored.
  • The app uses no cookies or advertising identifiers. The camelo.io website uses audience-measurement cookies, as described in its legal notice.

Security

  • All traffic between the app and our servers is encrypted (HTTPS/TLS).
  • Passwords are stored as cryptographic hashes, never in plain text.
  • Access to data is restricted to authorised staff on a need-to-know basis.
  • Access logging and monitoring of security incidents.
  • Regular backups and minimisation of the data collected.

Your rights

Under the GDPR and Law No. 09-08, you have the following rights over your data at any time:

  • Right of access: obtain a copy of the data we hold about you.
  • Right to rectification: correct inaccurate or incomplete data.
  • Right to erasure: request deletion of your account and your content.
  • Right to restriction: freeze a processing operation while it is being verified.
  • Right to object: object to processing based on our legitimate interest.
  • Right to portability: receive your data in a structured, machine-readable format.
  • Right to withdraw consent at any time, without affecting the lawfulness of processing already carried out.

To exercise these rights, write to the contact address at the bottom of this page from the email associated with your account. We reply within 30 days at the latest. Proof of identity may be requested where there is reasonable doubt about the requester's identity.

If you believe your rights are not being respected, you may lodge a complaint with the CNDP in Morocco, or with the data protection authority of your country of residence in the European Union (for example the CNIL in France).

Deleting your account and your data

You can have your account deleted at any time, in either of two ways:

  • In the app, under Settings → Delete my account. Your request goes to our team and is carried out within 30 days. You can withdraw it while it is pending, and you receive an email once it is done.
  • On the web, without signing in, through our deletion form. Once you enter the code we email to the account's address, our team carries out the deletion within 30 days.

Deletion erases your account, your sign-in credentials, your profile and photo, your questionnaire answers, your notifications and the content of the messages you wrote. We keep only your invoices and token history (10 years, legal obligation), the projects and deliverables produced for your company as its production record, no longer linked to you, an anonymised technical history, and an irreversible fingerprint of your email address used solely to prevent abuse.

Delete my account on the web

Minors

Camelo is a professional tool reserved for people aged 18 or over. We do not knowingly collect data about anyone under 18. If you believe a minor has provided us with personal data, contact us and we will delete it without delay.

Changes to this policy

This policy may change, in particular as new features are released or legal requirements evolve. The last-updated date appears at the top of this page. In the event of a significant change, you will be notified in the app or by email before it takes effect.

Contact us

For any question about this privacy policy or to exercise your rights, write to us at:

support@camelo.io